Audience Research

Are horror fans mainly male?

Which Horror sub genre do our target audience like to watch?

Do You Prefer voice overs or narrative structure?

From this audience research i have gathered through a questionaire i have more of an idea in what type of audience i am trying to target. From my reaserch my pie charts show that the genre 'horror' is more aimed at the male gender as females are more attracted to other genres such as romantic comedies. From my pie chart i can also see that my target audiences are more interested in phycological horror rather than the sub genres; thriller horrors, supernatural and gore based horrors. By this information i will therefore choose to produce a trailer in which hasa phycological plot, to attract the biggest audience.
Ive also found out that in horror trailers audiences prefer the plot to be delivered by a combination of both voice overs and narrative, this therefore gives me an idea of how i wish to portray my film and keep my target audience happy.