When finished my final ancillery tasks i have found my poster to be more effective as its more simplistic and therefore more eye catching and mysterious as only one image is shown. I also prefer the image i have used in the poster as its more mysterious and attention grabbing, I've chosen to use a close up shot so that the audience can identify with the characters expressions.
I don't find my magazine cover to be as effective as I'm not too keen on the blue and yellow colour scheme. I also find the picture not to be scary enough for a horror magazine, and also feel the shot should have been a close up so that the audience could identify with me more and could have drawn them into reading my magazine.
Distributor’s control promotional posters in which is one of the most important components in the marketing campaign of a film. This is because they are displayed in places in which they think their target audience will notice them. Many different posters will be displayed in a cinema at once, because of this the distributors of each film have to work hard to make theirs effective and grab their target audiences attention.
Overall I feel my poster works well with my main product as I've used the same fonts and main character so that the audience can see that these two marketing products link together, and in the end will identify the typography used and catch phases to the film. My hearing and seeing these marketing techniques creates audiences to advertise our film through word-of-mouth as they will recognise these certain things from the film.
My ancillary tasks also work well with the trailer especially the poster as a poster is produced for every release. Many months before release, an initial teaser poster will be created to tell the target audience that the film is coming and to whet the audience's appetite. This is why the initial poster is important as it can either draw the audience in more or push the audience away if the poster doesn’t look interesting or eye catching. This is why my poster was the most important sort of marketing material I needed to create, in case my target audience had not seen any other marketing material such as my teaser trailer.
I do not feel my magazine cover relates very well to my main product, as the main character doesn't look scared or troubled, yet she still can be identified with the film. The image i have used doesn't give the audience any idea what the plot of the film is, as her expression isn't clear and an emphasis on the eye has not been created connoting the film to be based on her eye. My magazine relates to the distribution of my product by looking at how publicity has translated my product and market my film.
The public often accepts independently-written news stories and features more readily than advertising. Publicity teams arrange media interviews with available members of the film's cast, and other artists visiting the UK for junkets or premieres. Publicists create a list on what to include for journalists such as containing cast and crew lists, biographies, notable facts about the production and a synopsis. There should also be a selection of images from the film, taken during production. This will draw the audience in as the magazine is giving the viewers an on look on the production of the film in which they can identify with, become inspired by and therefore want to see how successful the end product is.


You have to write about THE COMBINATION of your main teaser and the ancillary products, particularly the poster. How do they create a coherent advertising campaign for the film? The magazine is an example of PUBLICITY you, as a distributor, would try to generate, and the best way to look at this is to find out about how publicity works, by looking at www.launchingfilms.tv
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